Logo Design
Brand Identity
Packaging Design
Student Project

The goal of this project was to position Rescue Chocolate as a luxury product and maintain the brand’s cheerful tone.

Rescue Chocolate is a brand of gourmet, vegan chocolate that donates 100% of their net profits to support animal rescue partner organizations. Dogs and chocolate are two of my absolute favorite things, so I was thrilled to work on a project featuring both.

While this was a conceptual student project, Rescue Chocolate is a real company. I wanted to really get a handle on the Rescue Chocolate brand, so I started out by speaking with the company’s founder about the brand’s history, mission, and goals. We determined that the new identity should convey luxury and positivity. I also learned that one of the most important aspects of Rescue Chocolate’s identity is the pit bull mascot, Mocha. It was important to keep her in the logo.

I envisioned a simple, sleek typographic logo. But how could I fit a dog into a word?